By Becki Woods Google has announced a redesign of the Adwords interface for the first time since 2008. The announcement, which came from the search giant on Monday, talked about an overhaul of the design and user experience of the platform. Adwords is over 15 years old and had definitely begun to show its age, especially in comparison to other ad serving platforms out there. When Adwords first began, you could run the familiar text ads from it; now you can integrate XML Google Merchant Centre feeds, run YouTube ads, Display campaigns, integrate third party platforms and so much more. It’s about time, really, that Google thought about reimagining the interface for this new integrated age. The redesign of the platform will follow the creative lead of Google’s other major products, Google’s Material Design. This design can be seen in Gmail, Maps and Search, so the Adwords changes should have a reassuring familiarity as well as being more user focused. Anything that makes Adwords less clunky and error prone is fine by us! We look forward to logging in and seeing the changes. The way that campaigns are run will not change, you’ll still have your usual campaigns, adgroups and keyword structures, you’ll just be able to see and review your data better. The changes are going to be rolled out over the next 12 to 18 months.
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