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Guide to Email Marketing
Making your email more efficient Marketers often feel they can bombard their audience with emails that provide little value, just because they have their data. Like any marketer, I know a sales email’s...
View ArticleEight ways to make your email campaign deliverable
By Becki Woods There’s nothing worse than spending your hard-earned marketing budget on an email campaign that gets eaten by a hungry spam folder. Email services providers such as Gmail, AOL and Yahoo...
View ArticleWill the Barbie revamp save the company fortunes?
As you know, Mattel has revamped their Barbie product so that it represents a larger range of women worldwide, with regards to shape, skin colour and hair colour. However, Marketing Magazine is asking...
View ArticleFive things that happened in digital this week
By Becki Woods There has been a lot going on in the marketing, search and digital worlds this week; here’s our round up of some of the important things to watch. Anti-extremist NGOs to get free Adwords...
View ArticleIs Agile Always Better?
It’s fair to say that the popularity of Agile has been a positive shockwave throughout the digital sector; however, does a widespread understanding mirror this new awareness of Agile? From my personal...
View ArticleGoogle redesigns Adwords
By Becki Woods Google has announced a redesign of the Adwords interface for the first time since 2008. The announcement, which came from the search giant on Monday, talked about an overhaul of the...
View ArticleThe biggest mistakes you’re making with Adwords PPC
Getting Google Adwords right could not be more crucial in terms of acquiring and converting traffic. Many marketers make the fatal error of assuming that they will have a successful campaign if they...
View ArticleIron Triangle Revisted
There’s nothing new about this thinking; this post doesn’t claim to be innovative. Over the next few weeks and months, I’ll be posting some thoughts about agile working practices in an agency...
View ArticleMichelle Davies Nominated For Venus Award!
Our awesome General Manager has been nominated as a semi-finalist for the Dorset Business Mother of the Year 2016 award, sponsored by Talbot Heath School in Bournemouth. The Business Mother of the Year...
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Introduction to the RFV Model Recency – Frequency – Value
So you’ve put together your first email newsletter, perfected the message content, and triple-checked your subject line. You hit Send and the email goes off to the entire subscriber base – it’s...
View ArticleShoehorning agile into fixed timelines
Many people recognise the benefits of agile working practices: releasing early, failing early, continuous development – it’s not hard to understand why these might be a good idea. however,...
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‘I need something yesterday’– A Traditional Approach to Modern Thinking
Of course the minimum is acceptable – that’s why it’s called the minimum. I’ve previously shared thoughts on how tricky it can be to work with a fixed budget and fixed scope when the client wishes to...
View ArticleGoogle’s “Mobile First Indexing” algorithm changes – What you need to know
By Cass Heaphy It is anticipated that, in Q3 2017, Google will introduce their “mobile first indexing” algorithmic change, under which websites that are optimised for mobile use will be listed above...
View ArticleRichard Brawn Supports the Dorset Blind Society
We’re really into charity and doing our bit for those in need. This is why we are really pleased to be able to announce our involvement with an event to raise money for the Dorset Blind Society. The...
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Apple wins the paid search battle, but not just in search volume
By Becki Woods Apple won the paid search volume battle last year, according to The Drum. It’s not hard to believe when you see the social media noise around new releases and see the visible queues...
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Three things we love about the new Adwords Beta
By Becki Woods Google has been very busy lately; what with adding new overview views to Google Analytics and focusing more on the implementation of their “mobile first” stratagem. Anyone with an...
View ArticleThree things we would like to see in future versions of the Adwords platform
By Becki Woods Google have been teasing us with the new “beta” version of Adwords for a while now and it’s looking really good. You’ve got better integrated data, increased interactivity with charts...
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